Now the furniture industry includes solid wood furniture, panel furniture, children's furniture, office furniture, etc. However, office furniture companies are too scattered, poor innovation ability, low profits, it is difficult to form large-scale enterprises and leading enterprises. "Now the price of Chinese office furniture is five to eight times that of foreign countries." Zhu Changling, vice chairman of the China Furniture Association, told reporters yesterday that in the first half of this year, the sales of office furniture industry rose by 20% to 30%, with the entire furniture. The industry is basically synchronized. However, the value of domestic office furniture is still low.
"Refuse Domestic Sales" Against Plagiarism
At the exhibition, many office furniture exhibition booths in Shenzhen were hoisted with signs saying “Do not sell domestic products” and “People with an invitation letter may enter the country” to actively shield the domestic market. Zhu Changling told reporters that companies reject domestic sales in order to prevent plagiarism.
Zhu Changling introduced that, in fact, office furniture is not exported to 20% of its total amount, and it is basically OEM and rarely has its own brand. "Some companies are keen to do OEM, and they simply do not have brand value." Su Shi said.
“The entry threshold of office furniture industry is very low, quality is uneven, plagiarism or low prices, and no good profit model has been formed.” Huang Bingsong, marketing director of Shanghai Fuhui Enterprise Development Co., Ltd., appears helpless.
Although some foreign companies frequently complained about plagiarism from Chinese companies, it was difficult to protect their patent rights because their products were not registered in China. "Although even if the style was plagiarized, many Chinese companies would make functional improvements. Therefore, it is very difficult to enforce the law," Zhu Changling told reporters. If there is a plagiarism in a domestic company, at most it is a warning to stop the infringement, and there is no real method.
Defend the core technology
The decentralization of market share is the current status of the office furniture market. “In our industry, companies with very large turnover account for less than 1% of the market. Novartis’ president, Fu Tiancheng, said that despite the company’s high sales growth of 30% in the first half of the year, it still dared not claim to be in the industry. "big company.
However, Fu Tiancheng said that he is not afraid of plagiarism because the core technology is difficult to copy. He pointed to the desk in front of the reporter and told reporters: “The parts of this table have different factory foundries. We provide molds, but the overall assembly can only be done by us, which requires high technical content.”
Some of the larger companies in the industry have realized that they must own and protect core technologies. Huang Bingsong revealed that the company invests at least 10% of its profits in R&D every year. Novartis passed the acceptance of Greenguard, a high-end certification organization in the US, and now has more than ten patents.
Zhu Changling believes that despite the existence of plagiarism, powerful companies are not afraid because some plagiarism will not meet the requirements, and the plagiarism in turn will encourage large companies to work hard to develop and develop new products.