Custom furniture has been in China for more than 10 years. From the initial sliding doors to the current bookcases, wardrobes, cabinets and even bedrooms, Chinese furniture has no doubt entered the era of customization. Currently, there are many brands in the market, competition is increasingly incandescent, and how will the industry develop in the next stage? Guante Wang Jun and other people in the industry firmly point out that the bedroom will become the new mainstream in the next stage. It is the future ten. Year of interest competition.
A huge bedroom market The bedroom system to be developed
The development of China's custom furniture industry began in 1995 and 1996. It began as a sliding door. With the further development of the market, people gradually realized that sliding doors require cabinets for matching. Then began to make wardrobes, bookcases, and slowly more and more suites of furniture were all equipped with sliding doors, entered the era of custom furniture represented by a whole wardrobe. Although custom-made furniture has been in China for more than 10 years, it is still a new industry compared to other household industries. At present, in China's urban households, the overall wardrobe ownership rate is less than 10%, which is far lower than the average level of 72% in developed countries in Europe and America.
According to German research, the furniture industry is one of the world's largest industries, and the most profitable one is custom-made industries. The huge space for industry development has become one of China's five largest gold industries in the future. It is reported that in the next five years, the total capacity of the custom furniture market will be 400 billion yuan, and it will continue to grow at an annual rate of 30%.
Compared with the huge market space, the current domestic bedroom market is basically a blank. Many years ago, home textile companies had proposed the concept of a whole bedroom, but it was not confined to bedding and soft furnishings. In recent years, sporadic enterprises have proposed the concept of a whole bedroom, but no strict system has yet been formed. Even the whole bedroom is not defined by the industry. The overall bedroom, in the end is the trend or hype? How is it different from the overall wardrobe, so that consumers who have just received the whole wardrobe how to accept the whole bedroom, bedroom system, there is still some way to go.
Bedroom system will become the next stage of mainstream
One-third of people spend their lives in their bedrooms. The proportion of “bedroom systems” in home furnishings is two to three times larger than that of the kitchens and bathrooms. It is foreseeable that a professional all-round bedroom system Will definitely be independent from the traditional decoration in an absolute advantage, and the same as the kitchen as a whole to form a professional sub-sector, and the prospects are very broad.
With the continuous improvement of people’s pursuit of life style and lifestyle, the culture of a single product has its own limitations. Only the matching of a series of products with the same or similar style can be seen in the multicultural culture Relatively sound home life. As a result, Guante became the first company in China to propose the concept of "bedroom system." With bedroom as the area, it integrated wardrobes, wall panels, doors, and bed products. It talked about the complete system supporting and harmony of aristocratic bedroom health system. beauty of.
The whole wardrobe turned to the whole bedroom system and opened up the entire production line of the Crown Aristocrat Bedroom Health System, including custom wardrobes, custom furniture, custom flooring, custom beds and more. The upgraded crown became a “noble bedroom health system” that brings together a variety of styles, styles, and a variety of consumer needs. At the same time, the production line and product service are fully upgraded. Wang Juntai, president of Guante, hopes that through this series of efforts, more consumers will understand the importance of building a healthy and coordinated bedroom and create a more convenient and higher quality home life for customers.
What does bedroom integration mean?
The largest intuitive feeling of the overall home improvement bedroom is the integration and integration of the bedroom style. The unity of bedroom products, such as wardrobes, beds, floors, and doors, can highlight the style as a whole and give people a more harmonious feeling. At the same time, the overall customization can make reasonable use of each space, and make greater use of space. This not only makes the home space more open, it is also a reflection of environmental protection.
However, the overall bedroom system provided to consumers is more than just harmonization of style, but more important is the guarantee of bedroom health. The healthy bedroom is not only a bed, a wardrobe, a floor, it is an ecological chain of a bedroom, the whole bedroom system has a better grasp of this. If each household product is purchased separately, it will not only take time and effort, but it will be difficult to define the cause of contamination when the final bedroom coefficient exceeds the limit. The whole bedroom system can be controlled in a unified way, strictly controlling the source of production of each product, and it can be said that “there is a room coexisting with nature” as mentioned in the crown and aristocratic bedroom health system.
Co-existence with nature is the common desire of every healthy bedroom system practitioner. To create a sound whole bedroom system, let the Chinese people enjoy a healthy supporting bedroom space is the driving force of colleagues. The emergence of the bedroom system will surely promote the development of the overall home model in China, which will in turn change the competitive landscape of the Chinese home industry and become a new hot spot in the home industry.
(This article comes from Jiuzheng Building Materials Network, in line with the purpose of sharing reading!)